Screen Test: Audience Feedback

In this blogpost, we've created a small screen draft that will be used to showcase to audiences and allowing us to gain feedback to help improve our music video.

Screen Test

The purpose of this screen test was to help us evaluate how effectively our music video communicates its message and as well as to identify any areas for improvement. This is an important part of the production process as it allows us to gain direct feedback from our target audience and understand how they interpret our work. To collect responses effectively we created a feedback survey using paper based questionnaire.

Here are the questions we asked:

1. What did you think the music video's message about?

2. What emotions did you feel when watching this music video?

3. What do you think made the music video boring?

4. Would you watch this again or share this to a friend? ( Why / Why not? )

5. What would you recommend we add to this music video?

We chose these questions to make sure the main elements of our music video such as the story emotion engagement and the overall impact were clearly understood by the audience. The questions allow viewers to freely share their opinions which helped us identify both the strength of the video and areas that need improvement. 

Below is the draft version of the music video that we use for the screen test.

These were the responses we received from three participants who gave us feedback. To make a fair we selected three upper secondary students of mixed genders from different great levels.

Audience Feedback Summary

Aimee 10B

Aimee understood the music videos messages being about a couple in a toxic relationship that eventually caused problems. Emotionally she felt the video was mostly cute at first but later became sad due to the specific scenes showing the emotional shift was really effective. She did not find a video boring and described it as enjoyable to watch. While she would consider watching or sharing the video in the future, because to her it felt incomplete as it was still draft. As for improvement she recommended flashbacks to show more of the couples backstory and to clarify what happens in the end of the relationship.

Marley 11B

Marley interpreted the music video as portraying a toxic relationship that the couple is unable to fix, which leads to the breakup. He felt both happy and sad while watching as the video showed a contrast between the positive and negative moments of the relationship. He didn't find the video boring and found the storyline engaging. However, he mentioned that he would not rewatch it yet or share the video due to its short length, although he thinks that the final outcome will be a success. To improve he suggest including more scenes showing the bad side of the relationship and wanted to see more of the girls perspective.

Charlene 12B

Charlene understood the message as showing the transformation of a relationship from a honeymoon phase into something tense and destructive. She described the emotions as happy, sad, and bittersweet, especially after seeing all the flashback in the beginning and later to the conflicts. She suggested that the running scene felt slightly too aggressive and it should be tone down. She also mentioned how she would watch this video and she believes that it will have a strong connection because the visuals amplified the song effectively. Overall she felt the draft was ready very good and only needed polishing.

 Conclusion

Overall, the audience feedback was very positive and showed that the message of the music video was clearly understood. Our respondent interpreted the story as a romantic relationship that slowly becomes toxic, especially noticing the contrast between the happy beginning and later conflict. Viewers felt in emotions such as happiness, sadness bittersweet nostalgia showing that the video successfully connected with them emotionally. They also found the video engaging and not boring and most said they would be willing to rewatch or share it even though they felt the draft was unfinished.

However, the feedback also highlighted areas that could be improved. The narrative could be developed further by adding more contacts or flashbacks to better show the relationships progression. Showing both characters perspective especially the girls point of view can make the story more balance and realistic. Some viewers felt the pace and length could be improved and one scene felt too aggressive which could be toned down. Finally polishing technical elements like the editing and shot choice would help make the final music video feel more complete and professional.

Reflection: Our biggest problem was being confused about the project which led to everything being done last minute. We were not fully prepared with the draft so we had to quickly create a short clip to show for feedback and rush to print the paper feedback forms which meant asking several teachers for help. To manage this we worked cooperatively by splitting task. I focused on creating the screen test draft while my teammates helped to find participants and handled the printing. Fortunately the editing process was simple and did not require much time. Luckily teachers were kind enough to help print our forms out with the school facilities knowing that teachers aren't allowed to do so. In the future we need to understand the task more clearly and from now on we should start preparing earlier to avoid misunderstandings and unnecessary stress.

Classwork: Theory of Stardom

Here is a classwork that we did on the theory of stardom where we talked about an artist and how they connect tot he theory mentioned.

Reflection: I found it challenging to choose the perfect artist which made it harder to clearly explain and connect the theory. Even though the artist I ended up selecting wasn't part of the genre I had originally considered, I was still able to successfully apply to theory to show them how it relates to their career and public image. I did this work last minute, which wasn't the best approach and I realise that planning ahead would have given me more time to think through my ideas and examples. Despite working quickly the task itself was fairly easy so finishing it under time pressure didn't affect the quality too much but in the future taking more time would make my work stronger and less rushed.

Persona & Brand Identity

In this blog, we will discuss what branding means and how we construct our artist's persona and brand identity. 

Branding

Brand image is the general impression, perception, and associations any given customer has about a brand. 

It is a consistent message given out by a brand that is recognisable by the consumer.

Branding should not be an afterthought. Your brand message should be the first thing you consider.

A brand image can evolve organically over time or companies can perform or rebrand to take their company in a new direction.This is important to our project because it helps shape our artists persona and identity. When all elements of the production match the same style and vibe, the audience easily understands who the artist is. It makes the artist more recognisable, memorable, and consistent, instead of looking random or unplanned.

Artist Brand Image

Music Artists also have a brand image.

A message that is consistent across their public appearances, music videos, social media posts and even their album covers.

This gives the audience a look into their

- Personality

- Music

- Values

- Style

- etc

Heres an example from my teachers slides

Task

For our task, my group created our own persona and brand identity for our artist using a mind map. This helped us or our ideas clearly, understand the artist's style, and make sure all elements of our production state consistent.

Reflection: We didn't face many problems because the task was easy but it was challenging since we hadn't fully decided on the album ideas and the Instagram account so the visuals and the artist personality felt unsure. Our solution was to stick with our original ideas for now and make changes later while still following the same main concept. For the future improvements it was hard to fit everything on one big paper and only one teammate end up doing all the writing so next time we should divide the work more fairly so it's faster and doesn't exhaust one person. Overall the task turned out well in the end and even though we had some small challenges we learned that better planning, clearer decisions, and equal teamwork can make the whole process much easier and more organised.

Behind the Scenes

This blog contains information and clips of our behind the scenes, outlining our process of filming. 

Reflection: This blog was easy to make, but because we forgot to take detailed pictures, we only had a few photos for each scene. As long as we had shots of the scenes and proof that we were actually creating them, it was still manageable to put together the BTS. It took us a while to explain each details since there were many things that needed clarification but the blog still shows how we worked and how our scenes progressed. In the future, we should assign one member to be in charge of BTS footage so we can have more materials for the blog, and hopefully our visuals will be clear so you won't need to explain pictures with no context.

Filming Schedule

Here is our filming schedule for our music video project.

Scene	Events	Time/Date	Location	People	Props	Other
1	Scenes of both male and female lead fighting and doing couple activities.	Saturday 10th January 2026, 16:00	Lamiya’s House	Lamiya Kristine Mila Ara ( Male Lead )	Camera Wardrobe Costuming Calendar Picnic Set	It might rain, so we need umbrellas if we want to shoot outside, but mostly the scenes are taken inside.
2	Scenes of both male and female lead doing couple activities and the male running scene.	Sunday 11th January 2026, 15:00	Uluwatu Beach	Lamiya Kristine Mila Ara ( Male Lead ) Gusde ( Help ) Kirei ( Help )	Camera Wardrobe Costuming Towels	Since it's an outdoor scene there's a high chance rain will ruin it, so we need to incorporate rain as a MES. Make sure to bring umbrellas
3	Scenes of the female lead dining with the new partner as the male lead is watching them.	Sunday 11th January 2026, 19:00	Cosmic Diner	Lamiya Kristine Mila Ara ( Male Lead ) Jordan ( Extra Male ) Gusde ( Help)	Camera Lights Wardrobe Costuming Birthday Cake	Ask for permission to film inside and make sure that guests are aware and won't be disturbed by our filming.
4	Scenes of the female lead in her room.	Saturday 10th January 2026, 12:00	Kristine’s Room	Lamiya Kristine Mila	Camera Lights Wardrobe Costuming Dolls	Alert family members to stay out of the room or make any loud noises.
5	Scenes of both male and female lead doing couple activities.	Sunday 18th January 2026, 15:00	Shooters	Lamiya Kristine Mila Ara ( Male Lead )	Camera Lights Wardrobe Costuming	Ask for permission to film if it's crowded and make sure clips are good because it's too far and we can't risk going back to retake.
6	Scene of the female lead singing.	Monday 12th January 2026, 18:00	Studio Tempted	Lamiya Kristine Mila	Camera Wardrobe  Costuming	Since it's limited we might have to record alone and get it done fast.

Reflection: We had a planning session where we decided that each location would be filmed on a separate date but this plan may change in the future as we are not fully committed yet due to communication difficulties within the group. The dates and locations have not been confirmed because communication has been challenging and we also did not film during the holidays which was disappointing. Currently, we are trying our best to cooperate and resolve these issues so that we are not left behind while other groups already have their recordings. In the future we need to take this project more seriously even during the holidays as poor communication could lead to rush work and unnecessary chaos. I hope that our teamwork improves and that we become more serious about the project. 

Update: We have decided on the dates of the filming since our teacher was kind enough to give us extra days to finish up our filming. We will film for 2 days and hope that they turn out as how we expect our shots to look like. The filming schedule is the new updated version with dates.

Location Scout & Risk Assessment

Heres a list of possible locations that we will be filming in and the potential risk that we might face during filming. 

Lamiya’s House
Location Link:	https://share.google/erDxUTeAqYA1dDtXE
Events in scene:	We will record scenes of the characters where they are fighting, having fun, some single shots of them and when they were in love. Specific locations: Couch / living room Bed/ bedroom Hallway Running around in the fields Picnic dates Adventuring together
Pros of location:	Accessible Cheap Not too far from each other
Cons of location:	Too crowded Too noisy Still under construction
Alternatives:	Someone else’ house (?)
Risk Assessment
Potential hazards:	Potential risk of being uncomfortable while filming since the house is still under construction. There is also the potential for us to get sick due to the rainy season.
Evaluate risks:	There are other people that may be in the house getting disturbed by us filming.
Control measures:	We have to ask for permission and have them notified that we are filming so we both respect each other.
Responsibility:	Someone has to supervise when they have nothing to do. They also have to help ask for permission so people in the house are alerted.
Time frame:	Every time we film we will have people in charge to make sure nothing gets in frame to not cause failed shots to not waste time.
Other notes:

Tanah Barak Beach (Uluwatu)
Location Link:	https://maps.app.goo.gl/dQtcCpVJY8VdwukCA
Events in scene:	Running Scene, Love moments, sunset seasons
Pros of location:	Fits our theme Hidden gem (peaceful) Spacious
Cons of location:	Might rain (due to rainy season) Bad weather = No sunset Public place = anxious filming (people watching) Crowded during weekends
Alternatives:	Legian Beach
Risk Assessment
Potential hazards:	High tides Bad weather (rain) Rocky pathway
Evaluate risks:	Get dragged by tides Get sick from bad weather Trip and fall due to broken pathway Equipment broken from the environment
Control measures:	We will consider an alternative location for when weather gets bad during that day, and we will be extra careful when getting from one place to another considering the unstable paths
Responsibility:	Team members and (possibly other crew)
Time frame:	Ready in advance (before set)
Other notes:

Shooters Bali
Location Link:	https://maps.app.goo.gl/QfLjLJEWFPQQcsrPA
Events in scene:	Photobooth scene
Pros of location:	Free entry Traditional photobooth Colour theme matches the music video
Cons of location:	Very hot so our actors will sweat their makeup off Far and heavy traffic nearby Hold up customers if they want to use the photobooth
Alternatives:	Living world/ icon mall photobooths, timezone
Risk Assessment
Potential hazards:	Too crowded and since it’s a bar type venue there’s a risk of people doing axe-throwing after drinking. Basketball might get thrown around and knock somebody out.
Evaluate risks:	Axe throwing can cause injury Alcohol consumption starting fights or rough behaviour
Control measures:	Listen to staff and follow rules and safety regulations Stay away from the people drinking
Responsibility:	Whoever isn't in charge of filming.
Time frame:	When we get on set or before our way on set.
Other notes:

Cosmic Diner
Location Link:	https://maps.app.goo.gl/9ygEHnVT4tQU1sVaA
Events in scene:	The ending scene where she's on a date with another guy and when he is running to find her
Pros of location:	It's not too far from everyone Very quiet place = more comfortable to film It's a very traditional, which matches our theme
Cons of location:	We have to purchase to use the location It will look less realistic since it’s a quiet place
Alternatives:	Lulu Bistrot, Monsieur Spoon, Shooters
Risk Assessment
Potential hazards:	It's very small so setting up the perfect set to film may be too cramped and we might have to move existing furniture.
Evaluate risks:	We might damage properties by accident if we were to move furniture to set our filming layout. We also may distract existing customers if there are any.
Control measures:	We will firstly ask for permission to move the furniture and make sure someone is in charge of keeping an eye out to respect the location's environment. We make sure we aren't too disturbing and we will have to apologize to them.
Responsibility:	Anyone who isn't doing any work in filming or an extra hand if we invited someone to help.
Time frame:	Before filming or when we are on set.
Other notes:

Teras Ayung Residence
Location Link:	https://maps.app.goo.gl/dVYTMnMUXnnATZv8A
Events in scene:	Opening car scene
Pros of location:	Very close to Lamiya’s House Open space Free Entry
Cons of location:	Its a neighbourhood May disturb residents
Alternatives:	Kuta Palace Residence, Random Street, Sekar Jepun/Tunjung
Risk Assessment
Potential hazards:	Might be disturbing to residents since we are filming in a private personal space.
Evaluate risks:	We might receive complaints on our disturbing actions as we are using someone else’ neighbourhood (not our own = harder to face complaints).
Control measures:	We will be sure to not yell/scream too loudly and focus on getting our shots done as soon as possible with limited retakes while also not blocking ways to anyone’s houses so we will not disturb anyone’s personal space.
Responsibility:	Our team + helping crew (or someone we know that lives there).
Time frame:	Right before set.
Other notes:

Reflection: we struggled because there were too many places to consider at our risk evaluation becomes repetitive since we kept writing the same points like rainy season. To solve this we decided to work so it would be faster and kept on the necessary repetitive risk while adding different factors for variety. Next time we should avoid choosing too many locations so the planning isn't overwhelming and we should make our evaluations more detailed so the final results don't look rushed.