Final Product

Here is our final product for our Comp 3 Music Video project, which includes the MV, DigiPack and Social Media Page.

Music Video

GDrive Link: https://drive.google.com/file/d/1RioFwh6nffjjbqU17qNb_sjTPRntlDCy/view?usp=sharing 

DigiPack

Social Media Page

Digipak: Research and Development

This is our research and development on our Digipak and how it will influence our artist for our music video project. This blog was made by Lamiya.

1. SZA - SOS

Camera
The album cover uses a extreme long of SZA sitting on top of a diving board where we can see a lot of the ocean around the artist. The reason behind this extreme long shot where it makes her look tiny shows how vulnerable and isolation SZA looks. The camera angle is straight and does don't have a dramatic effect which makes the image feel natural and real making it look like a moment caught on camera.

Mise-en-Scene
The only three main things in the Mise-en-Scene is SZA, the diving board and the ocean. The ocean takes up most of the space, showing deep emotions and feeling lost. SZA is sitting with her legs hanging down and her body slightly slouched making her look relaxed and comfortable. The connotation behind sitting at the edge of the board also shows riskiness like she is in between staying safe or jumping into unknown which highlights the emotional state of whats in the album.

What meaning is being created with the different technical elements?
The overall color shown in this album is blue. This plays a huge role in showcasing her emotions because blue represents sadness, loneliness, and calmness. The blue ocean and sky creates a quiet and emotional mood, showing how she feels emotionally and overwhelmed. Which can reflect to audiences or listener to quickly guest that the songs in album are all about deep emotions, personal struggles, heartbreak, and self-reflection.

How does the imagery reflect the star's persona?
The imagery shows SZA as someone who is open, emotional and vulnerable. Sitting alone and looking away from the camera suggest she is thinking deeply and lost in her thoughts, making the moment feel personal. This matches her music, which often talks about love, heartbreak, and self-reflection. She is not trying to look perfect, which shows she is not focused on frame or image but instead, comes across as honest and relatable.

Does the artist have a logo? Is it consistent with their other media?
SZA does not really use a logo. Instead she mainly uses her name in simple and clean text. The bold "SOS" test on the album cover stands our and feels strong and serious, which links to the albums theme of emotional struggles. This style is consistent with her other albums and media, where she often uses minimal visuals and lets emotion and storytelling be the main focus.

How has the album cover influence you?
The album cover influences me because it strongly focuses on the color blue, which we also want to use since our color palette is blue. The use of blue to represent sadness and calm emotions inspired us, as it clearly shows emotional depth. We also like how the meaning of the album focuses on grief and emotional struggles, because our music video is about toxic relationships and the struggles of dealing with them. The calm but heavy mood of the album cover helped inspire us to show emotions in a simple but powerful way.

2. Gracie Abrams - The Secret Of Us

Camera
The album uses a lot of close-up shot of the artist's face. This makes the images feel personal and emotional, as we are very close to her expressions. The close-up framing allows the audience to focus on her emotions and thoughts, making the album feel intimate and honest. Her facial expressions range from neutral and serious to soft and thoughtful which suggest calmness, vulnerability, and deep emotional reflection.

Mise-en-Scene
 Here is only focused are the artist and her facial expressions. The expression look gives soft and thoughtfulness, which shows vulnerability. In the middle image, the two versions of her whispering suggest secrets and private thoughts, which links to the album title. The font used for the title album is a soft cursive yellow style, which feels gentle and personal, which is almost like a handwriting. The simplicity setting keeps the focus on emotions rather than distractions.

What meaning is being created with the different technical elements?
The soft lighting and neutral colors create a calm and gentle mood. The lack of bright colors or strong shadows shows emotional softness and reflection. This helps audiences quickly guess that the album focuses on personal feelings, relationships, and inner emotions. The simple visuals make the album feel private, as if the artist is sharing secrets with listeners. The technical elements also make the emotions feel more honest and real helping audiences emotionally connected to the album.

How does the imagery reflect the star's persona?
The imagery shows the artist as emotional, honest, and relatable. She does not look glamorous which makes her feel real. Her expressions suggest deep thinking, which matches music that focuses on relationships, secrets, and emotional experiences.This matches music that focuses on relationships, secrets and emotional experiences which makes the artist seem open to share personal stories.

Does the artist have a logo? Is it consistent with their other media?
The artist does not use a logo on this album. Instead, she uses the album title in simple text, which keeps the design clean and easy to read. This shows that the focus is more on emotion and meaning rather than strong branding or marketing. The simple font and layout allow the audience to pay attention to the feelings and themes of the album. 

How has the album cover influence you?
This album cover influenced us because we want to use close-up shots and yellow font like this album. The close-ups help emphasis a euphoria and emotional look for our artist. We also like the yellow font, but in our meaning it symbolizes happened and hope in a world where the artist is living with toxic emotions. This contrast helps show how she is trying to find light and positivity despite the struggles she faces.

3. Sabrina Carpenter - Short N' Sweet

Camera
The album uses close-up and medium shots that focus on the artists face and body, which links to the idea of the malee gaze. The camera angles and framing highlight her appearance, skin, and poses in a way that is visually attractive, especially to male audiences. Her body is positioned to be looked at, and the direct or over the shoulder look creates a sense of invitation. This use of camera helps attract attention and makes the artist appear desirable.

Mise-en-Scene
They focuses on the artist, blue and pink color palette, and the styling. The blue background creates a clean and bold look, while the pink vinyl adds a soft and playful feel. Her outfit, hair, and makeup are very styled, showing confidence and femininity. The lipstick mark and the visible skin suggest flirtation and self-expression. The lace and soft textures on the vinyl design add a romantic delicate touch.

What meaning is being created with the different technical elements?
The bright colors, strong lighting, and confident poses create a bold and playful mood. The use of blue and pink suggests both confidence and softness. The lighting highlights her skin and features, making her stand our clearly from the background. These technical elements help audiences quickly guess that the album focuses on love, confidence, and emotional experiences in a fun way.

How does the imagery reflect the star's persona?
The artist's imagery shows confident, feminine, and self-aware. She appears glamorous and in control of how she is seen. Her poses and expressions suggest confidence and flirtation, which matches a persona that is bold and expressive. At the same time, the soft colors and delicate details show a more gentle and emotional side, making her persona feel balances rather than aggressive.

Does the artist have a logo? Is it consistent with their other media?
They did not use a logo, but instead uses her name in elegant cursive way. This font feels soft and classic, which matches the romantic and feminine theme of the album. This style is consistent with her other media, where branding focuses on elegance, personality, and visual identity rather than a bold image.

How has the album cover influence you?

This can influence us through the use of the blue background and the way the artist shows body confidence. The blue background creates a clean and bold look, which makes the artist stand our clearly. We also like how her confident pose and body language show self-assurance. This inspired us to use confident body language in our own project to show our artists growth and strength.

4. Addison Rae - Addison

Camera
Addison uses a mix of close-up and medium shots, mostly focusing on the artist's face and body. The close-up shots make the image feel personal and intimate, while the way she looks toward the camera creates strong eye contact. This draws the audience in and makes her the clear focus. Some angles are sightly posed, which links to the idea of being looked at and admired, helping attract attention and interest from the audience.

Mise-en-Scene
It focuses on the artist, warm colors, and soft textures. The orange and yellow tones create a dreamy and romantic mood. The feathers and sheer fabric shows softness and elegance which makes the visuals feel delicate and feminine. Her outfit and styling are glamorous but gentle, showing beauty without being harsh. 

What meaning is being created with the different technical elements?
These colors create a soft but intense mood. The orange and magenta tones suggest passion and emotion. The soft focuses and layered textures makes the visual feel dreamy and unreal, as if the album exists in a fantasy world. These technical elements help the audience quickly guess that the album focuses on emotions, identity, love, and self-image.

How does the imagery reflect the star's persona?
The artist is presented as glamorous, confident, and expressive. She looks aware of being seen and comfortable with attention, which shows confidence. At the same time, the softness in her expressions and styling suggest vulnerability and sensitivity. This creates a balance persona where she is both strong and emotional, making her feel interesting and relatable.

Does the artist have a logo? Is it consistent with their other media?
The artist uses her name in decorative, stylize text rather than a strong logo. This font feels elegant and playful, which matches the dreamy and feminine theme of the album. This branding style is consistent across the album artwork and vinyl designs, helping create a clear and recognizable visual identity without overpowering the imagery.

How has the album cover influence you?

I like how the vinyl color is the dominant color alongside yellow. This can inspire us to use a strong main color in our own project, such as yellow or blue, to make it more visually striking. The use of the artist's logo also shows how branding can help make an artist more recognizable. This influences us to include a clear logo for our artist so audiences can easily remember and recognize her.

5. Dua Lipa - Future Nostalgia

Camera
The album uses a mix of medium shots and close-up shots of the artist sitting in a car. The camera often faces her directly, which creates strong eye contact and makes her look confident and in control. Some shots focus on her body position and facial expression, which draws attention to her presence and attitude. The framing makes her the clear focus of the image, helping the audience connect with her confidence and star power.

Mise-en-Scene
The album included the artist, the car, the moon in the background, and the colour scheme. The car represents freedom, movement, and independence. The moon and dark background creates a dreamy, night-time atmosphere. Her pink outfit stands our strongly against the dark setting, making her the main focus. Her styling, includes her hair, makeup, gloves gives a retro glamorous look, linking to the albums theme of nostalgia.

What meaning is being created with the different technical elements?
The dark background combined with the bring pink outfit creates contrast, making the artist stand our and appear powerful. The night setting and moon give the album a futuristic and dreamy feel. The lighting highlights her face and body, showing confidence and control. These elements help audiences guess that the album focuses on confidence, love, and self empowerment.

How does the imagery reflect the star's persona?
They presented the artist as confident and strong. She looks serious and focused, which shows control and self-assurance. Sitting in the driver's seat suggest she is in charge of her own life and direction. This matches her persona as a modern pop star who represents confidence and freedom.

Does the artist have a logo? Is it consistent with their other media?
The artist uses her name as a logo in a clear, stylized font. This logo is visible on the vinyl and is easy to recognize. The font branding are consistent with her other work, helping build a strong and recognizable artist identity. This makes it easy for audiences to remember and identify her work.

How has the album cover influence you?

I think this can influence us because we like the confident expression the artist gives. It shows confidence and self-assurance which is something we want our artist to show as well. We also like the blue, midnight scenery more than the pink as it creates a cool and powerful mood. The artist gives off strong vibes, which we want to reflect in our own artist to create a similar presence and attitude.

6. Olivia Rodrigo - Sour

Camera
The album uses mostly medium and close up shots of the artist. The close up framing brings attention to her face and makeup, making the image feel personal and emotional. The camera is straight which makes her look honest and direct like she is facing the audience without hiding. This helps the audience focus on her emotions and expression.

Mise-en-Scene
Mise-en-Scene includes the artist, the purple background, the stickers, and the makeup. The purple background creates a soft but emotional mood, often linked to sadness and vulnerability. The stickers on her face look playful and childish, which contrasts with her serious expression. This shows mixed emotions, such as feeling hurt but still trying to express yourself. The simple setting keeps the focus on her and her emotions.

What meaning is being created with the different technical elements?
The simple background and soft colors create a calm and emotional mood. The lack of props and distractions makes the emotions feel more raw and honest. The contrast between the playful stickers and her serious expression suggest emotional confusion and vulnerability. These elements help the audience understand that the album focuses on emotions and personal struggles.

How does the imagery reflect the star's persona?
The imagery presents the artist as emotional and relatable. She looks natural and not overly glamorous, which makes her feel real and down to earth. The use of stickers and simple styling shows creativity and individuality. This matches her persona as someone who openly shares her feelings and personal experiences through her music.

Does the artist have a logo? Is it consistent with their other media?
The artist uses simple test for the album title and her name rather than a logo. This keeps the branding clean and minimal. The scrapbook-style visuals, stickers, and handwritten elements are consistent across the album artwork and vinyl, creating a clear and recognizable style that feels personal and expressive.

How has the album cover influence you?

We like the simplicity of this album cover, especially the makeup and the use of stickers. It inspired us to use the similar idea where our artist can express herself through her worn style of makeup. This allows emotions and personality to be shown visually without needing a complex setting, making the artist feel more authentic and relatable.

MY EXPERIMENTAL DEVELOPMENT FOR THIS DIGIPAK

    first I sketched out my vision of how I wanted the digipak to look like. I envisioned a couch and our artist Kika to be laying on the couch sideways. I 

Reflection: This blog is where it was done by my friend and this was a job that we also needed for our Comp 3 project. The issue behind this blog is that there is a lot of things to write about because there are detailed information that helps create the Digipack of our artist so the progress and the process of making it was quite long and it took a while to get it done fast. So for the solutions I suggest that we should work it all together but have someone only working on that blog so that first we have the same vision and so that it makes it easier to plan out ideas without having disagreements in the making process.. in the future this helps influences how to be more independent and shows that being creative is important because most of the work now is mostly towards arts and designs.

Social Media: Research & Development

This blogpost contains more detail research and development for our social media. This blogpost was made by Eileen.

RESEARCH

Our (initial) Instagram Page

(this is image 1)

Olivia Rodrigo

Design by Eileen Milano

Does it feel personal or is someone else creating content for them?

Olivia Rodrigo’s Instagram page feels more personal rather than fully controlled by a management team. Even though it’s clear that some of her content like professional

photoshoots and brand collaborations is carefully planned (because she still is a singer), the overall page still feels

very much like her.

This is because she continues to post about her teenage life, such as spending time with friends, doing things she

enjoys, and sharing small everyday moments. These posts make her feel more relatable and authentic, instead of

appearing like a celebrity whose account is completely run by others. Although professionals are likely involved

behind the scenes, Olivia still seems to have a strong say in what gets posted, which reduces the feeling that her

page is overly managed and instead makes it feel genuine.

What do they post on their social media page? Can you group the different posts into categories?

From the three screenshots I took, Olivia Rodrigo’s posts can be grouped into personal and promotional (or career-related)

content.

Her personal posts show her “ordinary girl” lifestyle, such as baking, hanging out with friends, and sharing random

moments from her daily life. This makes her appear down-to-earth and relatable to her audience. She also posts

promotional content, including brand collaborations like her partnership with Lancome’s Juicy Tubes, where the visuals are more polished and clearly used to promote a product. Additionally, her career-related posts

focus on her life as a singer, including behind-the-scenes moments from tour, photos from performances, and

professional photoshoots on stage.

By mixing these different types of content, Olivia is able to balance her personal identity with her professional

image as an artist.

How does this artist promote their music?

Olivia Rodrigo promotes her music in a way that feels natural and subtle where she still shows somehow that she’s

also still just this teenager that has developed to an artist through her emotional songs from her backstory of her

teenage rage, rather than overly forced, structured, planned or repetitive. From the screenshots, a lot of her promotional

content is blended into her everyday posts, such as behind-the-scenes photos from tour, on-stage performance shots,

and studio-related content. This makes her music promotion feel like a part of her life instead of a separate marketing

strategy.

She also uses professional visuals when necessary, especially for tours, album-related posts, and collaborations, which

helps reinforce her credibility as an ARTIST. However, instead of constantly pushing links or announcements, Olivia

relies on storytelling and visuals to remind her audience of her music career. This approach allows her to promote her

work while still maintaining a personal and relatable online presence.

How has this social media influenced you?

Olivia Rodrigo’s social media has influenced the way we approached creating our own account, as her page shows that an artist does not need to be overly polished or strictly aesthetic to be effective. Instead, mixing personal moments with creative and music-related content can make an artist feel more authentic and relatable which is where she can show her ordinariness.

This is reflected in our own social media page, where we chose to post freely and express ourselves without following a strict or forced concept. Similar to Olivia’s page, our content includes casual, personal moments alongside creative work, which helps create a more genuine connection with the audience. By referencing Olivia’s approach, we learned that allowing personality and real-life moments into an artist’s social media can be just as impactful as professional content, especially when trying to build authenticity with viewers as a new upcoming artist.

Lizzy Mcalpine

Design by Eileen Milano

What do they post on their social media page? (WHAT)

Based on the screenshots, Lizzy McAlpine’s social media content can be grouped into personal, career-related, and promotional posts.

Her personal content includes casual photos of her daily life, such as hanging out with friends, selfies, nature shots, and random moments that feel unplanned and genuine. These posts make her appear very down-to-earth and emotionally open. Her career-related content focuses on her life as a musician, including studio recordings, acoustic performances, live shows, and behind-the-scenes moments from tours. Lastly, her promotional content includes album announcements, song-related visuals, and posts that still subtly promotes her music without being overly commercial. Overall, her page feels calm, minimal, and more emotionally driven

Does it feel personal or is someone else creating content for them? (WHO)

Lizzy McAlpine’s Instagram page also feels highly personal like Olivia’s, but also with some hints telling us that she has a manager from her professional team. Many of her posts though appear unfiltered and spontaneous, showing that she is still directly involved in creating and choosing what she shares.

Unlike highly polished celebrity accounts, Lizzy’s content does not follow a strict aesthetic or branding style. Instead, it feels intimate and raw, which aligns closely with her identity as an indie artist. While some professional involvement may exist for music-related promotions, the overall impression is that Lizzy has strong creative control over her page, making it feel authentic and emotionally honest rather than manufactured.

How does the artist promote their music?

Lizzy McAlpine promotes her music in a subtle and emotionally driven way. Rather than constantly posting announcements or advertisements, she integrates her music naturally into her content through studio clips, live performances, and behind-the-scenes moments. This approach makes her promotion feel organic and sincere, rather than forced.

She often lets the emotion of the song speak for itself, using simple visuals and minimal captions. By doing this, she creates curiosity and emotional connection, encouraging listeners to explore her music without feeling pressured. This promotional style fits her genre and helps maintain the personal tone of her social media presence.

How has this social media influenced you?

Lizzy McAlpine’s social media has influenced the way we approached our own Instagram page by showing us that

simplicity and authenticity can be more effective than perfection. Her page does not rely on a strict aesthetic or

heavy editing, which made us feel more confident in posting freely and expressing ourselves naturally.

This influence can be seen in our own account, where we chose to focus on mood, emotion, and creative expression

rather than a highly curated layout (image 1/ our instagram page screenshot)Similar to Lizzy’s approach, our contentprioritises honesty and personality, allowing our page to feel genuine rather than staged. Through researching Lizzy’s

social media, we learned that being real and emotionally open can help build a stronger connection with our audience.

Gracie Abrams

Design by Eileen Milano

What do they post on their social media page? (WHAT)

Based on the screenshots, Gracie Abrams’ social media content can be seen as promotional, career-related, and limited personal posts.

The majority of her content is promotional and professional, including magazine features, album visuals, tour photos, performance shots, and “carefully curated imagery” related to her music releases and journey. These posts are highly polished, which from my research, often follows a specific mood or colour palette that reflects her brand as an artist. There are fewer personal or everyday-life posts compared to Olivia Rodrigo and Lizzy McAlpine, which makes her page feel more focused on her identity as a professional musician rather than her personal life and what she does on a daily basis as an ordinary human being.

Does it feel personal or is someone else creating content for them? (WHO)

Gracie Abrams’ Instagram page feels more professionally managed compared to the two other artists I've researched. While her personality is still present through emotional visuals and expressive performances, we can clearly sense a strong act of planning and curation throughout her feed.

I've concluded this by her very minimal Instagram bio, which mainly includes information to reach her music, suggesting that her page functions as a professional platform rather than a personal diary. Although Gracie likely still has creative input and obviously SOME personal content, the consistency and promotional focus of her content suggest that a management or creative team plays a significant role in shaping her online presence and is clearly shown alot more than Olivia’s or Lizzy’s.

How does the artist promote their music?

Gracie Abrams promotes her music through common expectations of a known artist, which are highly curated visuals and strategic promotional posts (which is super different compared to Olivia’s and Lizzy’s since they do not DOMINATE their page with these type of content). She frequently shares content related to album releases, tours, live performances, and media appearances, such as magazine covers and professional photoshoots.

Unlike more casual promotional styles, her music promotion relies heavily on mood, storytelling, and visual consistency, but through promotions of her release. This helps create a strong artistic brand and positions her music as more cinematic and professional. By focusing on quality rather than more casual updates, her promotion feels intentional and aligned with the industry standards for artists.

How has this social media influenced you?

Gracie Abrams’ social media influenced our understanding of how an artist can use Instagram as more of a professional promotional tool rather than more of a personal space. Compared to Olivia Rodrigo and Lizzy McAlpine, her page showed us that maintaining distance between personal life and public image can also be an effective strategy.

This contrast helped us reflect on our own social media choices. While we leaned more towards a personal and expressive approach, researching Gracie’s page made us more aware of how structure, branding, and consistency can shape an artist’s image. Her approach highlighted that there are different successful ways to present an artist online, depending on the message and identity they want to communicate.

UPDATE REBRAND: Major Shift in Socmed

UPDATE REBRAND SS by Eileen Milano

Explaination:

After receiving feedback from an actual artist/singer (Lamiya’s sister Assia Keva), we decided to make a major shift in the direction of our social media project. While our previous research and development focused on balancing personal and promotional content, Lam’s sister said that our page felt too much/more like an INFLUENCER account rather than representing a new or upcoming music artist. This feedback became such a sudden and major turning point for our project, as it allowed us to redo and redirect us to see how artists in the music industry actually present themselves online.

Instead of starting from zero and completely deleting our earlier research, we chose to continue and kind of BUILD ON IT. Our initial analysis of artists such as Olivia Rodrigo and Lizzy McAlpine helped us understand the importance of authenticity and relatability. However, through further reflection and industry feedback, we realised that many artists, especially during an album cycle, intentionally shift away from “ordinary” content and focus almost entirely on promotion, branding, and artistic identity. This led us to fully rebrand our social media page into a more professionally driven and promotional platform.

Talking more about the shift from our “Influencer content” to almost fully “Promotional Artist” branding

The main change in our rebrand was moving away from casual, everyday influencer-style posts and focusing instead on “high-quality” or “industry-focused” content like posts from magazines, awards, and professional photoshoots. This aligns more closely with how artists

are showing themselves through their instagram within the music industry, where their social media often acts as an

extension of their current project rather than a personal diary anymore BECAUSE of the new launch.

Our aim was to make the page feel less like someone posting for engagement and more like an artist building a

COHESIVE era. This means like prioritising visuals that feel intentional, cinematic, and connected to the music,

rather than more spontaneous lifestyle posts. So the account now is more as a “professional portfolio” than a personal

space.

Artist References (including Industry examples)

To support this rebrand, I researched artists who use Instagram almost entirely as a promotional tool, specifically during their album launch timelines.

Lorde is a clear example of this approach. Her Instagram contains a very limited number of posts, all of which are directly connected to her current album and promotional posts from her new launch. Examples are like the Truck with her “Ultrasound” tour dates and details, and her NewYork magazine. Rather than posting frequently, Lorde carefully curates what appears on her page, making every post feel more straightforward and deliberate. This reinforces the idea that her Instagram exists to serve the music, and less of her everyday life as an ordinary human being instead of a well-known singer.

Kanye West takes this concept even further by using his Instagram as a temporary and focused space. He often deletes previous posts and only uploads content relevant to his current project or things he just wants to post during that timeline even aside from music, but in this context, examples are album announcements, visuals, or statements. His page does not function as a traditional social media profile, but rather as a timeline for whatever “artistic phase" he is currently in. This shows how an artist can completely remove the expectation of consistency or personal updates and instead treat Instagram as an extension of their creative work.

Charli XCX also strongly influenced our decision. During her album eras, her Instagram becomes fully saturated with promotional content tied to that specific project as I've mentioned above. Although she posts more frequently than Lorde, almost everything she posted relates to the album she just released, which is Brat. Starting from visuals and typography to colour schemes and performances and especially the promotional content like the Vogue magazine post and other posts of events she’s in FROM her album launch. This reinforces a strong brand identity and clearly separates her role as an artist from that of an influencer.

Application to our OWN Socmed page

Inspired by these artists, we decided to restructure our page to function to this “newer way”. Our rebranded account

now focuses on fully promotional content, where each post contributes to our goal of building a clear artistic identity, especially as a new upcoming artist.

Rather than trying to appear relatable through everyday posts, we aimed to communicate professionalism, seriousness

, and commitment to the music. This is also to not get the wrong idea of being an influencer rather than an upcoming

singer, based on/from the feedback we received.

This shift also helped us understand that being an artist online does not require constant personal exposure to prove

her ordinariness. Instead, it can be more effective to let the work speak for itself as an upcoming artist. By limiting

personal content and focusing on visuals related to music, performances, and industry recognition, our page now feels

more aligned with how real artists present themselves during important career moments.

Reflection on the Rebrand decision

This rebrand is technically the whole point of us realizing and learning on parts that we got “wrong” during our

progress with the rebrand, therefore this rebrand represents growth in our understanding of social media within the

music industry. Initially, we believed that balancing personal and promotional content was the strategy we are going

for. However, through feedback and further research, we learned that context also matters. For an upcoming artist

entering a serious phase of their career, a fully promotional approach can be more impactful and not off track.

Overall, this major shift strengthened our project by showing adaptability, reflection, and responsiveness to real

industry feedback. Rather than treating social media as a place to “post anything,” and parts of our set just so we

HAVE an instagram for the artist, we want to be more serious on it and now we can also understand it as a powerful

tool for branding, kind of storytelling, and also artistic positioning.

The new DEVELOPMENTS of our Instagram Page

(From initial concept to FINAL rebrand) (How we want it to look like now)

Our Instagram page went through clear development from the initial concept to the final rebranded version. Before, the page focused on a mix of personal and promotional content, based on the research I made inspired by artists such as Olivia Rodrigo and Lizzy McAlpine. This included more casual posts that aimed to build relatability and emotional connection with the audience, similar to influencer-style content which we thought could prove her ordinariness.

However, after reviewing our page and receiving feedback from Lam’s sister who fortunately is an artist within the music industry, we found that this approach did not fully reflect how a serious music artist is typically represented online. As a result, we developed the page further by shifting towards a fully promotional and artist-focused Instagram. This completely affected the page in our choice of content, tone, and visuals of the page.

The new Instagram page now prioritises professional imagery, performance visuals, and industry-style posts, such as promotional photos and music-related content. Unlike the previous version, which felt more personal and informal, the rebranded page presents a clear artistic identity and functions as more of a “platform to support her music” rather than everyday life. This development shows how our project evolved from an initial idea into a more realistic and industry-appropriate representation of an artist’s social media presence.

DEVELOPMENT

Magazine (Promotional Content)

Design by Eileen Milano

Rather than taking inspiration from overly commercialised and globally dominant magazines such as Vogue, we chose to model our visuals after Bazaar Indonesia, a more “niche” option and is known for its refined, artistic, and culturally grounded editorials. This decision allowed us to present our artist in a way that feels elegant and credible without being overly mainstream or overexposed.

As part of this development, we conducted a garden-themed editorial photoshoot, using natural settings to really show her sense of growth, calmness, and finally her maturity. The imagery was then edited and styled by Kristine to follow a Bazaar Indonesia editorial way, enhancing the idea that the artist is being introduced through a high-fashion, magazine-led lens (professional). This approach supports our rebrand, as it shifts the Instagram page for it to function like a “digital magazine” showcasing highly curated visuals, professional photoshoots, and promotional content that emphasise more on the professionalism side rather than more of her everyday lifestyle.

In addition to this, we also conducted a smaller editorial-style shoot we put for “Miu Miu” (as she was wearing the miu-miu glasses) for the artist’s AMI Awards appearance, where the look was shown as a sponsored moment by the brand. Unlike our main blue, euphoric colour palette, this shoot we made intentionally created a different tone and visual direction. We want this decision to show how real artists often adapt their visual identity when collaborating with fashion brands, while still maintaining their overall professionalism and credibility.

Although the colour palette of this shoot does not follow the gloomy blue tones of our main era, it was included to demonstrate versatility and realism within the music industry, being able to ADAPT to dress for award shows and being able to fit into many kinds of Fashion herself, as an artist in general and not always as the persona of her MV theme. Fashion sponsorships and award appearances often require artists to temporarily step outside their established aesthetic. By going for this Miu Miu inspired shoot, we show an understanding of how promotional content can vary depending on context, while still fitting within a curated, editorial Instagram feed.

POST DETAILS (Background & Caption)

Another key reason behind our rebrand was the realisation that our previous posts were way too much green-toned photoshoots, especially from the garden visuals. While the imagery itself was aesthetically pleasing, the overuse of green began to shift and stray our artist’s identity we wanted from the start and made the page feel inconsistent rather than cohesive. This highlighted the need for a more focused visual direction.

The green arrow i have put on the image above shows how we only had ONE post that was on our theme and following the color tone we initially wanted. And this picture was taken from set.

After the major switch-up, we knew this was what we really wanted.

As part of our development, we made the conscious decision to strictly limit our colour palette to blue and navy tones, focusing on a muted, gloomy blue atmosphere inspired by Euphoria’s vibe. This tonal shift allowed us to better understand our emotional depth of the artist we built and align the Instagram feed with the aura we want her to give off. By committing to this restricted colour scheme, the page feels more intentional, cinematic, and structured (neat in a way), showing how the idea that every post is part of a larger concept and has much more meaning to it rather than it being just a posted image of the artist.

Choosing a Profile Picture

BEFORE

AFTER

I learned that the profile picture is treated as a crucial element of first impression, as it is one of the first visuals audience see when viewing an artist’s page. Initially, we considered using an image of the artist laying on grass in a full glam look, including styled hair, makeup, and silk outfit. However, after reviewing this option, we felt that the image was visually overwhelming and did not clearly communicate our intended theme. The heavy styling combined with the natural background made the concept feel too busy and the complete OPPOSITE of the message we wanted to convey.

As part of our development process, we decided to take a more straightforward and intentional approach. We chose a profile picture with a blue background and a zoomed-in focus on the artist’s face, allowing the makeup and facial expression to become the main point of attention. This decision was inspired by the visual style of our Euphoria vibe, where close-up shots and dramatic makeup are also often used to express emotional chaos, vulnerability, and intensity.

By simplifying the background and emphasising the face, the profile picture more effectively communicates our theme and emotional tone. The blue colour palette reinforces the gloomy, introspective mood of the artist, while the euphoric makeup visually represents inner conflict and chaos. This final choice strengthens and ties together the artist’s identity and ensures that the profile picture aligns clearly with the overall branding and concept of our artists' Instagram page.

Instagram LAYOUT

First Draft

Revised Draft

We planned everything out on paper in class and even got to revise the plan again together so we had a clear path of what we wanted to showcase and how we really wanted to tell Kika Laene’s journey. This planning helped us stay organised and think ahead about the flow of our content. However, after a big last-minute change and rebrand, we were no longer able to follow this plan, as our page shifted to being fully promotional with no clear personal timeline. Despite this, the planning process was still important, as it helped shape our understanding of storytelling and structure before the final direction was decided.

Picking out a Username

We didnt really have much of an issue creating the username for Kika Laene's account as we wanted

her username to be simple and follow more of an artist standard/stereotype where they keep their

username simple with just using their real name. And fortunately the username @kikalaene without any

additional extra letters were available on instagram, so therefore we decided to just go for it straight away.

Reflection: this blog post was really confusing for my friend and I knew that since we clearly didn't 

highlight our main focus on what to do for social media because we were really packed on other things in 

this project. The reason why it was difficult to deal with social media is because our visions weren't being 

executed properly which made it confusing for my friend who created this blog. The solution is that we decided 

to work together to help build on the social media since the person who was in charge of the social media

was still very confused on what to do so we had to help her guide this but luckily we had her to help with the 

block post because we were also busy with our other blogs that we were working on. In the future, I hope that for

the next time when things like this happen we should discuss this beforehand so that people won't get 

confused and so that they are on the same track making it easier to explain and making it more simple to

present.