Here is my final product of my film opening scene
GGDrive: https://drive.google.com/file/d/1Evy5-kO786FfnEre8PkdDmgyX3NceR-Q/view?usp=sharing
Tuesday, 11 March 2025
CCR1
Here is my blog post for my CCR1
CCR2
Here is my CCR2 blog post
Discuss your target audience in more detail. Why did you choose them?
Our target audience is teenagers up to 16 years old of any gender from anywhere in the world. We chose this group because our actors are also 16 which makes a story more relatable. Younger kids might not understand the cultural codes or behaviours so this age group fits best.
We made the film gender neutral so it can appeal to everyone. Since there are both male and female characters, it doesn't leave anyone out. Because the characters speak English, many people understand worldwide, it works for an international audience too.
Our movie is for people who love found footage films, realistic horror, and unique stories. Found footage movies feel real and our film adds to that by having the characters film everything themselves and speak directly to the camera which makes viewers feel like they're part of the story.
What did you include in your movie that will appeal to that group?
To grab and keep our audiences attention, we added:
- Relatable Characters: The teenagers act just like real teens making dumb choices, being reckless, and ignoring warnings.
- Character Contrast: Lyla is smart and cautious. She tries to stop the group. Drew is reckless and doesn't listen. This makes the audience root for Lyla and dislikes Drew, keeping them emotionally involved.
- Cultural Codes: Adding jokes on The Lord of the Rings, naming a character after the famous teenage horror movie, Carrie, and using a real VHS tapes found in the attic to make the film feel more real and connect with horror fans.
- Supernatural Payback: The scary entity copies Drew's behaviours and marks him like he did to his friends. This gives the audience a sense of justice.
- Suspense and Mystery: Weird sounds missing, video clips, and strange glitches build tension and make people keep watching.
- Shocking Ending: Just when it seems like Lyla will escape she's suddenly killed. This surprise leaves the audience shocked and wanting more.
How will you keep them engaged and watching until the end?
We use different storytelling techniques:
- Unanswered Questions (Hermeneutic Codes): We included missing footage, symbols, and strange edits to make viewers ask questions and look for clues.
- Relatable Themes:The story shows curiosity, peer pressure, and the consequences of doing something wrong.
- Binary opposites: The opposites include Maturity vs Immaturity, Human vs Supernatural, Respect vs Recklessness. These contrast create tension and keep things interesting
What company will distribute this movie? Why did you choose that company? How are your movies? Similar to other products they distributed?
We picked Blumhouse productions because they are one of the top producers of found footage horror films, Like Paranormal Activity and The Bay. They started as a small low budget company and grew into a huge name in the industry. Blumhouse is known for making scary, high quality movies on small budgets which match our film perfectly. Since our film is realistic and creepy with a simple setup, it fits their style well.
How will you promote your movie? If you choose social media, Explain how technology improves its reach, access to your audience.
We’ll use smart and immersive marketing strategies:
- Influencers & Critics: This follows the two step flow theory where influencers help spread the word and bring in more viewers. Their reviews will increase trust and interest in the film.
- TikTok & Instagram: These platforms are perfect for short horror clips. Will post creepy teaser videos that catch attention quickly and help the film go viral, Especially with younger audiences.
- Inspired by The Blair Witch Project: Will use fake missing posters, news reports, and behind the scene clips to make the story feel real. This makes people believe in the film and want to watch it to find out what happened.
- Online Discussions: The film's opening ending will leave people with questions like “Was it real?” or “What actually happened?” Viewers will look for clues, share theories, and build online conversation. This keeps the buzz going along after the film ends.
How can audiences view your product? Cinema? Direct to streaming? Choose your streaming site carefully. Explain why audiences prefer streaming nowadays etc.
Since it's found footage, It should feel like something the audience found, not something heavily advertised. So we will be releasing it on:
- Netflix: Known for offering every genre and high-quality content. If our film shows up in recommendations or is hidden like a secret movie, viewers will feel like they’ve found something special. This feeling makes people more likely to share it and talk about it.
- YouTube: Even more believable because the platform is full of real looking videos like blogs and personal stories. If someone sees the film here, they might think it's a real documentary or video log. This adds to the realism and makes people curious and encourages them to form a community around theories and ideas.
Link of Poster: https://www.canva.com/design/DAGfm229ZBc/nzibKxuUisWtEbY04Sh0gw/edit?utm_content=DAGfm229ZBc&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
Link of Script: https://docs.google.com/document/d/1m8GHHNVMZdyOlnaPwocGpiVvwcF2pDpbtfW0Zb_2kjY/edit?usp=sharing
Link of VoiceOver: https://drive.google.com/file/d/1bpGsS1uWGOn705RFFTJZreiFxmDdXILC/view?usp=sharing
CCR3
Here is my blog post for my CCR3
CCR4
Here is my blog post for my CCR4
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