Research

 This is the research for my ad project.

STA Travel Ad

1. Who is the target audience?

Demographic: Any gender appropriate, any nationality, any age appropriate (most likely above the 20s). Those who may be either single, bored, unemployment. 

Psychographic: Those who are interested in different cultures, those who enjoy travelling/learning new things.

2. How is this audience usually targeted?

Most advertisement like their targeted audience are seen through online websites such as "pop-up advertisement" which means it automatically pops up as they are scrolling through any Internet website.

3. Did this advert conform or subvert the normal way?

This advert conform the normal way because most advert that targets the "travel enthusiasts", would most likely show landscapes and sunny weather to show adventurous scenario. 

4. What images/locations were used to appeal to the target the audience?

Entertainment locations such as sport fields, night clubs, water-land locations. This shows that the audience targeted are meant to be for everyone.

5. What people were shown in the ad? How do they appeal to the audience

In the advert, your are only able to see one actor travelling the world. This appeals to the audience to show that with just yourself, you are able to explore and experience the journey alone.

6. What is the message of this advert?

In the ending part of the advertisement, there's a phrase which says "I want to Move, I want to Know, I want to Travel." This implies that people should be inspired which makes people feel like they want to move, learn, and travel. It suggests that the company can help them do these things.

Here are 4 of my tourism ad analysis 

1. Wake Up in Zamboanga, Philippines 

1. Who is the target audience?

Demographic: Any gender, ethnicity is available to visit as it's targeted to attract tourist outside and maybe inside the Philippines, potentially fashion critics.

Psychographic: People who enjoy fun activities like watching dances and musics, people who are interest with the colour "pink" like the pink beach, people who are into fashion

2. How is this audience usually targeted?

The way it's presented is very much colourful, so the only way to get this attracted to audience is by putting up big billboards according to the layout-theme they did in the advert.

3. Did this advert conform or subvert the normal way?

The advert shown was conformed because in every scene nothing really twisted, such as the vibrant colours and signature looks of the Phillipines traditional patterns were accurately shown.

4. What images/locations were used to appeal to the target the audience?

The Mise-en-Scene colours pop out a lot so images and locations that might appeal would be the pink beach, the sunsets, the dancing parades in the middle of the street and even the foods.

5. What people were shown in the ad? How do they appeal to the audience

There were many people that represented how local people look and it appeals to audience so that they can understand how differ they look compared to other ethnicity and show how they personal they can be. There also dancers that represented the tradition of Philippines which can appeal to audience as tradition creates the reason why people travel.

6. What is the message of this advert?

I think in this advert, they are trying to convey that Philippines is a safe and comfort place. with the vibrant colours and the how well dressed the people were , they are trying to convey that they are a happy country and a loveable place. So it tells audience that visiting Zamboanga will be a joyful time.

2. Mad 2 Travel Agency

1. Who is the target audience?

Demographic: The target audience can be anyone, whether it's a single unemployed person, married with children or a group of friends. This means its particular in any gender available and those who are capable of exploring the world (if its a young preteen-which may require adult supervision).

Psychographic: Anyone who may be interested in exploring new tradition, countries, or does travelling as a hobby.

2. How is this audience usually targeted?

Usually advertisement like this will appear randomly as audience scroll through the internet, like a "pop" up feature that just appears ads out of no where.

3. Did this advert conform or subvert the normal way?

This advertisement did a conform way because it was just a 20 second video showing different locations around the world and asking audience to join the fun and explore the world with their program.

4. What images/locations were used to appeal to the target the audience?

There were a lot of activities that were shown the might appeal to audience such as water activities and transportation. The advert also showed many different places that may tell audience that they are available to bring audiences to those places such as safaris, and historical buildings.

5. What people were shown in the ad? How do they appeal to the audience

Many different people in the adverb such as tourist and local people. Tourist can help use them as a vision of what they might look like in that situation and use it as a way of analysing whether it's a great adventure or not and for the local people it basically demonstrates some traditions that happens in that area which can appeal.

6. What is the message of this advert?

Not only the advert was advertising the company. It also tells audiences what they are going to get such as services, which basically provides tour guides, and company which can help audience to be more trustworthy with the company and so that they can have a better experience rather than having to do it by themselves without knowing what to.

3. Colorado Tourism Commercial (Breathe)

1. Who is the target audience?

Demographic: The target audience can be anyone, even if it's a young child or an old person. any gender, ethnicity, age is available to explore.

Psychographic: Anyone who are nature enthusiast, who may be bored and may require a reconnection to the real world then the technology life.

2. How is this audience usually targeted?

Sometimes these audience are usually targeted by flyers as they do not often use their technologies because they are more into less technology locations and enjoy Mother Nature more.

3. Did this advert conform or subvert the normal way?

This advert conformed because the advert was meant for refreshing your brain as the title is "Breathe" which means taking a break from all the stress from newer technology and to help relax your mental and your connection with Mother Nature. 

4. What images/locations were used to appeal to the target the audience?

The most common locations seen were rocky mountains, lakes, and hills which can help appeal audience if they're interested in long pathways, hiking, mountain climbing, or water activities. There's also horses that were seen which they're able to ride which can entertain both adults and young explores.

5. What people were shown in the ad? How do they appeal to the audience

The people shown in the ad were adults and young explorers which appeals to audience as it shows that any age is possible to explore and there isn't a limit to exploring.

6. What is the message of this advert?

Because the title was "Breathe" I think it refers to taking a deep breath and relaxing yourself by connecting with the world more even if you're still a young person. this also demostrates that you can start at a young age to help build up your mentality for future purposes.

4. 2017 Korea Tourism (Signature Korea)

1. Who is the target audience?

Demographic: The target audience can be for any one who isn't from Korea that can be any age any gender, and even any status such as married, have kids or even being an unemployed person.

Psychographic: This can target people who are interested in different cultures, people who are into Korean things like pop-music and those who are just for holiday is has a hobby of travelling.

2. How is this audience usually targeted?

Because this was targeted for tourist out who aren't Korean, usually this will appear on the Internet while people are scrolling through it. Therefore it will just automatically appear into their screens advertising.

3. Did this advert conform or subvert the normal way?

The advert confirmed because it was meant to demonstrate the signature places around Korea which it did but there were also a little twist as there were foreigners seen in the beginning but either way it confirm audience as they are able to view what the expected base on the title

4. What images/locations were used to appeal to the target the audience?

The main idea of the video shows different landmarks seen in Korea so that really appealed audiences as it demonstrates one of the places recommended to visit and some places that are very well known to Korea to help audience to understand what Koreas all about.

5. What people were shown in the ad? How do they appeal to the audience

The advert shows foreigners and locals. Foreigners help the audience imagine how they might be treated. Locals are shown helping foreigners with famous Korean phrases, suggesting that locals are trustworthy and safe.

6. What is the message of this advert?

The overall idea of the advert helps tourist find ideas on what to do before visiting Korea and a little brief description on how Korea might look like whether if they think it looks safe or if it looks entertaining or how you can differentiate the traditions in Korea.  

Here is my tourism target audience analysis 

1. Hong Kong Nightlife

1. Who is the target audience?

Demographic: The target audience for this advert is for tourist who are wanting to visit Hong Kong which can be specified as any gender, but at least above 18+ as it promotes alcoholic drinks.

Psychographic: The target is for people who are interest in nightlife locations, those who enjoy drinking and is interested in adult activities.

2. How is this audience usually targeted?

Because it is in a form of "speaking to audience" it implies that the target audience is for tourist who do not speak "Chinese" and may need some explanation about Hong Kong's nightlife.

3. Did this advert conform or subvert the normal way?

This advert conform because it does tell you what Hong Kong's nightlife looks like and it basically guides you through what you can do in Hong Kong in which how adverts are usually presented for this type of target audience.

4. What images/locations were used to appeal to the target the audience?

Locations that appealed to target audiences were the hidden areas in Hong Kong because it's rarely mentioned as a Hong Kong landmark so it definitely attract audience to visit and explore that hidden area.

5. What people were shown in the ad? How do they appeal to the audience

There were a mixture of both locals and tourist but mostly locals because in this case it shows how a normal Hong Kong nightlife works so for audience to understand how  locals interact with other people it helps them interact with them more confidently.

6. What is the message of this advert?

The advert shows that Hong Kong has lots of things to do and many drinks to try making audience feel comfortable and guided during their visit.

2. Brazil's Wildest Nightlife

1. Who is the target audience?

Demographic: This advert is for tourist who are above the age of 18, any gender, and maybe people who do not know much about Brazil nightlife.

Psychographic: This advert targets people who are interested in drinking, interested in clubbing, and interested in spending time in Brazil.

2. How is this audience usually targeted?

Usually it is targeted by short videos with no explanation and usually seen popping out randomly on social media for tourist to attract and look through.

3. Did this advert conform or subvert the normal way?

This advert may have conform because it is basically a short video talking about Brazil's nightlife and some background explanation but, it didn't really show that much of what Brazil does provide.

4. What images/locations were used to appeal to the target the audience?

The locations were just regular bars and events that were shown and it may appeal to audience to demonstrate how a normal Brazilian bar looks like and how the atmosphere feels like so that they can see whether it satisfies their interest.

5. What people were shown in the ad? How do they appeal to the audience

There were just people clubbing which can demonstrate how locals party and interact with other people and it appeals to audience to help them analyse how people there interact with each other.

6. What is the message of this advert?

The message was telling audience about Brazil and some background explanation to help them understand more about Brazil's culture and Brazil's environment which helps them make them feel more welcome and more comfortable interacting with locals.

Here is my tourism ad analysis on camera angles and effects

Thailand Tourism, Amazing Thailand

Low Angle Shots

1. What do they show?

The video includes different types of shots from Thailand. There are wide establishing shots showing the land and areas to visit, close-up shots highlighting cultural foods, and most commonly the low-angle shots that points out the historical buildings.

2. Why are they used?

The shots may represent how huge buildings were in their POV and the over exaggerating effects can express the feeling of walking into a dream. So this shows that Thailand expects people to think that they will walk into a huge country with big things and memories that will be unforgettable.

3. Why are they important?

Because these are what makes Thailand, Thailand, so without these important features such as the buildings the food and the culture it wouldn't make an appealing suspense to audience and it will help bring Thailand more attention.

4. What does this make the audience feel?

The over effect of low angle shots is to create the illusion of how big and how tall the buildings would look like through a persons point of view which can imply that the building has a lot of space inside that may have many things to discover and many places inside to look at.

5. How are the locations being represented? (good/bad/mysterious etc)

The overall way of the locations are being represented was very good and it had a bit of an over exaggeration which made the locations more attracted. There were times where random cultural things appear out of nowhere which shows that Thailand is very cultural also help the representation of Thailand.

Reflection: Throughout making this entire research, I was exhausted and I kept on procrastinating. This whole work was done the day before the due date and it was very much time consuming. With that in notice, for future projects, I'm going to try and be more proactive and manage my time well so that I can finish my research task on time with no fear. Although I was told to redo it to put techinal elements in the research, Ive tried and added some into my research.