This is the weekly progress and my plan for my music video project.
Pre-Production Class Term 2
Week 1
This week was the introduction week where we were introduced to the music video project which was also carried out with a preliminary research by looking at different music video genres to help shape our ideas. We were initially placed into groups, but due to disagreements and technical conflicts over genre choices, my original group decided to split. I then formed a new group with members who shared a similar vision, particularly an interest in creating a pop music video. Although it was challenging to find classmates who wanted to work within the same genre, working in a smaller group of three made communication clearer and collaboration more efficient. In the future, I want to improve how I handle creative disagreements, as even when we agree on the genre, different ideas and levels of production can still arise, and learning to combine these ideas will help create a stronger final music video.
Week 2
We continued our media research both in class and during non-project lessons, and we were also introduced to a new theory in media ecology. I still need to continue my research as my team decided to focus on the pop genre, so I plan to do one piece of research each day to mange my time better. However, I struggled with procrastination because the research for one specific genre was quite extensive, and we had limited class time, meaning much of it had to be completed in my free time. Although I enjoy researching, my motivation sometimes drops, and watching music videos often distracts me. To improve, I need to work on my concentration skills, as getting distracted easily affects how efficiently I complete tasks, especially in preparation for real-world situations. Learning media ecology was not a major issue, as the theory was straightforward and we would only use it to help for the exams.
Week 3
This week we focused on completing our research while also continuing to learn topics such as media ecology and media regulation in class. We were expected to finish our research by the end of the week, which made it slightly challenging to balance both coursework and theory at the same time during lessons. During lessons, we also shared different music videos as a class activity, which helped guide our imagination and connect our ideas to real examples for our project. However, managing multiple tasks at once felt a bit overwhelming, especially with the decline approaching. To deal with this, I tired to stay more focused in class and use the examples shown to support my understanding instead of spending too much time searching for new ones by myself. From now on, I want to improve how I manage my time so I can complete tasks more efficiently and staying on track without feeling rushed.
Week 4
We were introduced to the concept of persona and continued working on our new task, statement of intent, by creating our own artist for the music video for our idea. We spent most of the lessons focusing on developing this idea and looking at existing artists to help guide us with examples. A difficulty I faced was creating a persona that felt both realistic and creative, as we had to think about both their public image and real identity at the same time. During these processes I found myself overthinking the details, which slowed down my progress. To overcome this, I used examples from real artists to help shape our ideas and make the process easier to understand. As a result, our artist concept became clearer and more developed as a group. I want to be more confident in my creative decisions and not spend too much tine doubting my ideas in the future.
Week 5
This week we focused on learning theories and began practising essay writing in preparation for our unit assessment on media ecology for exams. We went into more depth about the theory and learned how to apply media context into our paragraphs in writing. A challenge I faced was structuring my ideas clearly, as writing analytical paragraphs requires more than just understanding the theory properly. To improve this, we looked at case studies and examples of strong answers, which helped me see how to build a well structured response step by step. Although it was difficult at first, I started to understand how to link theory to real media examples more effectively in my work. Moving forward, I want to continue practising my essay writing so I can express my ideas more clearly and faster under timed conditions.
Week 6
This week was mainly focused on finalising our project, including completing the moodboard, storyboard, and location scouting for filming. Since the holidays and exams were coming up, most of our class time was spent finishing these tasks rather than learning new content in lessons. It was a more relaxed week, but staying productive was still important to ensure everything was completed on time and done properly. At times, it was easy to lose focus because there was less pressure compared to previous weeks in class. However, we worked through each task step by step, which helped us stay organised and complete our planning as a team. As a result, we now have a clear direction for our music video moving forward. I hope that I will stay consistent with my focus even during less structured weeks like this.
Post-Production Class Term 3
Week 1
This week focused on understanding how artists construct a strong and recognisable persona through the Theory of Stardom. We learned that artists are carefully built through media elements such as visuals, marketing, and audience perception rather than being naturally famous. At first, it felt slightly overwhelming because there were many different factors to consider, including clothing, camera angles, and social media presence. However, by analysing real artists, I began to understand how these elements work together to create a consistent and recognisable image. This helped me realise how even small details can influence how audiences perceive an artist. Moving forward, I want to apply this understanding more clearly when developing my own artist and ensure all elements of my project work together consistently.
Week 2
This week we studied Postcolonial Theory and how media represents different cultures and power dynamics influenced by historical colonisation. We discussed how Western perspectives are often presented as dominant, while other cultures may be shown in a simplified or stereotypical way. A challenge I faced was fully understanding how these ideas apply to modern media, as the concepts required deeper thinking and analysis. However, through class discussions and example, I began to recognise how representation can shape audience perceptions and reinforce certain ideas. This made me more award of the importance of being careful when creating media content. I hope that I ensure that my work represents culture in a respectful and accurate way without reinforcing stereotypes.
Week 3
In this week, we learned about fandoms and how audiences are not just passive viewers but active participants in building an artists success. We explored how fans interact online, share content, and create communities that increase an artists popularity and influence. At first, I did not fully understand how significant audience engagement was beyond simply watching content. However, by analysing examples, I realised how fans can shape an artists image and help promote their work. This made me think more about how my own project could connect with an audience and encourage interaction. Moving forward, I want to focus on creating content that feels relatable and engaging so it can attract attention and build a strong connection with viewers.
Week 4
This week focused on applying our theoretical knowledge to the practical side of our project by researching digipaks, branding, and editing techniques. We analysed how professional artists maintain a consistent visual style across different platforms, including album covers, music videos, and social media. A challenge I faced was deciding how to create a clear and consistent visual identity for my own project. To overcome this, I looked at multiple examples and identified patterns in colour schemes, layouts, and design choices. This helped me develop a clearer vision of how my project should look and feel. In the future, I want to make sure that all elements of my project are visually consistent and effectively represent the artists persona.
Week 5
This week continued the development of the project by turning research and planning into practical creative work. I started experimenting with editing, colour grading, and visual effects that match the persona and branding of my music video. One difficulty I faced was making sure that my visuals accurately reflected the ideas I had planned earlier, as translating ideas into actual outcomes was not always straightforward. Through trial and error, I was able to identify what worked best and refine my approach. This process helped me understand how small visual choices can significantly influence how the audience perceives the artist. I hope that I can continue improving my editing skills to create a more polished and professional final product.
Week 6
This was the last couple of days I had to complete my project, which included the music video, social media page and the digipak. I faced major challenges, including having to stay up all night just to get it done for the following week. I thought I would finish it easily, but I still procrastinated and ended up submitting it minutes before the deadline on a Google Form. Thankfully it was only those three main parts and not the critical reflection yet which made it made it easier for me to focus. In the future I really need to improve my time management because those late nights affected my health and my motivation to do other things. After the submission, I now have time to fix and improve my work so it becomes a better version for the actual Cambridge submission.
Reflection: This was really stressful for us because we had to make our weekly progress very detail. Because of how hard it is to talk about each days of the week knowing that there's not much problems to it it made it difficult to properly elaborate and expand to talk about the week. So what I did was focus on the main points that I learned in class and will start adding more detail after class so that the blog work is done well. In the future I hope that I can remember small details that the teacher talked about so that I could use to write in my weekly progress. I personally think this weekly progress is very useful and beneficial thing to us because it helps tracks what we've learnt and what we've done so that we know if we have the time or not to do classwork and effectively discuss about the things we've learned in class.
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