Persona & Brand Identity

In this blog, we will discuss what branding means and how we construct our artist's persona and brand identity. 

Branding

Brand image is the general impression, perception, and associations any given customer has about a brand. 

It is a consistent message given out by a brand that is recognisable by the consumer.

Branding should not be an afterthought. Your brand message should be the first thing you consider.

A brand image can evolve organically over time or companies can perform or rebrand to take their company in a new direction.This is important to our project because it helps shape our artists persona and identity. When all elements of the production match the same style and vibe, the audience easily understands who the artist is. It makes the artist more recognisable, memorable, and consistent, instead of looking random or unplanned.

Artist Brand Image

Music Artists also have a brand image.

A message that is consistent across their public appearances, music videos, social media posts and even their album covers.

This gives the audience a look into their

- Personality

- Music

- Values

- Style

- etc

Heres an example from my teachers slides

Task

For our task, my group created our own persona and brand identity for our artist using a mind map. This helped us or our ideas clearly, understand the artist's style, and make sure all elements of our production state consistent.

Reflection: We didn't face many problems because the task was easy but it was challenging since we hadn't fully decided on the album ideas and the Instagram account so the visuals and the artist personality felt unsure. Our solution was to stick with our original ideas for now and make changes later while still following the same main concept. For the future improvements it was hard to fit everything on one big paper and only one teammate end up doing all the writing so next time we should divide the work more fairly so it's faster and doesn't exhaust one person. Overall the task turned out well in the end and even though we had some small challenges we learned that better planning, clearer decisions, and equal teamwork can make the whole process much easier and more organised.